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Paper Weight for Wedding Invitations: A GSM Guide for Australian Couples
GSM is one of those specs that appears on every paper description and confuses nearly everyone who encounters it for the first time. It sounds technical, but the concept is straightforward: GSM stands for grams per square metre, and it tells you how heavy one square metre of that paper is. Heavier paper is thicker, more rigid, and more substantial in the hand. For wedding invitations, it's one of the most important decisions you'll make — because weight is one of the first things a guest feels before the envelope is even opened.
This guide covers what the numbers actually mean,...
